Luna Fashion House

Luna Fashion House is a European womenswear house founded in 1990 by Biljana Jovanovic in Pozarevac, Serbia, and led in the U.S. by her daughter, Margareta Petrovic, a Forbes Business Council author. Every piece is made in small runs in the house’s own atelier in Pozarevac: structured wool coats and capes, occasion and evening dresses, wedding guest and mother of the bride looks, tailored blazers and suits, and lace knitwear, designed to mix across a wardrobe for years. The design is Italian-inspired, with a 1950s influence. Luna has shown at OC Fashion Week and dressed the Luna x Porsche Downtown LA editorial published by ELLE Baltic and Harper’s BAZAAR Serbia. The Evergreen Awards named it Best Accessible Luxury Womenswear in the U.S. of 2025.